On International Children’s Day on the first of last month, Virgin Active SA collaborated with Metrorail in Cape Town to promote “a Healthy Body, Healthy Mind”. A fun-filled day was planned for all the students and teachers of the under-privileged schools from the Western Cape as big names in the retail world came together. Hosted by Metrorail at the Cape Town Station, Time Media divided up the platforms into 4 interactive sections to learn and have fun. Lunch was sponsored by Pick ‘n Pay, Spec Savers gave eye tests, Protex educated about the importance of washing hands to prevent the spread of germs and diseases, and Virgin Active was the fun spot with hip hop dancing.
The Virgin Active team took the children through their key program, called Colour Me fit. Each of the three colours represents a component of fitness; Red – cardio, Orange – strength, Yellow – balance and stretching. With the use of loud funky music and fun dance routines, Virgin Active was able to show how physical activity can be fun and entertaining.Each company had a representative that spoke to the children about how their products contributed to a healthy body and healthy mind. The National Club-V Manager, Robynne Moore, spoke to the children about the benefits of exercise, keeping active and keeping fit and how this works together in creating a healthy mind.
“We believe that children should start moving and engaging in physical activity from a very young age to instil a sense of habit and routine. Physical activity should be fun and interactive, an experience which leaves the children happy and smiling and wanting to be more active. Colour Me Fit allows children to experience all the different aspects of fitness and ensures that each child will get a holistic experience in a fun and engaging way,” says Moore.
For more information on Club V or Virgin Active’s other offerings log onto www.virginactive.co.za