Jo Malone Fragrances began as a small home-run business in London and in 1994 Jo decided to move the business to separate premises as business was beginning to boom. Today Jo Malone is synonymous with elegant class and fresh fragrances for both men and women.

Her unisex scents often focus on a single note or a simple combination of two or three essences, opposed to the way in which super brands often release complicated fragrances of five or six blends. The simple but elegant cream-colored packaging with black trim perfectly embodied the tasteful, often subtle and dignified scents in the line and ensured that Jo Malone maintained a sense of class and simplicity.

In 1999 Joe Malone was purchased by industry leading company, Estee Lauder Companies. Jo remained with the company as its chairwoman and creative director until 2006. With the financial backing of Estee Lauder Companies, the Jo Malone brand has expanded its distribution to numerous countries around the world, offering a total of over 40 different Jo Malone fragrances.

The Jo Malone Fragrances collection is certainly a success story worth noting! In the next article I will take a look at the full collection, which boasts a variety of scents including Nutmeg & Ginger, White Jasmine & mint and Sweet Lime & Cedar. For further information on the Jo Malone Fragrances story or product detailing, visit their website on http://www.jomalone.co.za/