AXE – the ‘love to love’ and ‘love to hate’ fragrance in the men’s world. As a woman, I sit and watch the commercials on TV that completely stereotype the female demographic by assuming that we are so easily swayed by just a whiff of tantalizing cologne, and feel indignant.

The truth is (and I would never admit this to my partner), that Axe has some pretty delicious fragrances in their repertoire. The TV ads may not be quite so appealing to the average woman, despite being highly appealing to the average male, but the scent however, is. And just to torture us more, they introduce a hair styling product that not only teases our sense of smell but also our sense of sight and touch. I don’t think it’s a coincidence that the word sensual has to do with our senses and the people involved in the promotion of AXE products know this full well.

The new AXE product ‘Hold and Touch’ evokes emotions in a woman on so many levels – not only as the maternal figure and our innate desire to nurture and comfort, but also as the sexual and physical beings that we ‘earthly goddesses’ embody. According to their website, “AXE Hold + Touch styling products provide a strong hold combined with an irresistible touch that girls love”. And who can contradict the written word? We shall not touch that which we can’t afford…unless they touch us first.

To get touch and hold for your man today, visit http://www.theaxeeffect.com/